一，理念与愿景：

ZISHILINIAN（QIDIAN）：YIKEJICHUANDIMEIHAOSHENGHUO

SHICHANGLINIAN（DUIWAI）：YUGUKEGONGTONGYANFA，GONGCHUANGGONGYINGDEON.1SHICHANG

TIZHILINIAN（DUINEI）：LITAGONGSHENG，SHIXIANYUANGONGJINGSHENYUWUZHISHUANGFENGSHOU

SHEHUIXINGLINIAN（ZHONGDIAN）：YURENWEISHAN，ZAOFUSHEHUI

RIJINYUANJING：CHENGWEIZHONGGUODESHIJIEPINPAI，WEIMINZUZHENGGUANG

二，经营原则：

1，MINGQUESHIYEDEMUDEHEYIYI，MINGQUEQIYEDEJINGYANLINIAN

2，SHELIMINGQUEMUBIAO，BINGYUYUANGONGFENDANCONGJIHUADEPDCAXUNHUANZHIXING

3，XIONGHUAIQIANGLIEERCHIJIUDEYUANWANG

4，FUCHUBUXUNYURENHERENDENULIYOUSHENGLIETAI，8XIAOSHIZHINEIQIUSHENGCUN，8XIAOSHIZHIWAIQIUFAZHAN

5，XIAOSHOUZUIDAHUA，JINGFEIZUIXIAOHUA，SHIXIANALIMIBAJINGYINGDEGUANLIMOSHI

6，DINGJIAJIJINGYING-XINGYUNCAICHUANGXINNENGLIJIKEHUDINGWEI

7，GANGTIEBANDEJIANQIANGYIZHI-XINXIWEICHENGGONGZHIMU

8，RANQIANGYANGDEDOUZHI--JIANCHISHIXINGPKWENHUA

9，JINGYINGQIYE，LINSHIYOUYONG

10，BUDUANCHUANGXIN，JINGYIQIUJING，RIRIQIUJIN

11，BAOTONGLIXIN，CHENGSHIDAIREN（GOUTONGSIYUANZE：1，TANCHENGGOUTONG 2，ZHANGYUANFAZHAN 3，GONGYINGTIXIAN 4，JISIGUANGYI）