一,理念与愿景:
ZISHILINIAN(QIDIAN):YIKEJICHUANDIMEIHAOSHENGHUO
SHICHANGLINIAN(DUIWAI):YUGUKEGONGTONGYANFA,GONGCHUANGGONGYINGDEON.1SHICHANG
TIZHILINIAN(DUINEI):LITAGONGSHENG,SHIXIANYUANGONGJINGSHENYUWUZHISHUANGFENGSHOU
SHEHUIXINGLINIAN(ZHONGDIAN):YURENWEISHAN,ZAOFUSHEHUI
RIJINYUANJING:CHENGWEIZHONGGUODESHIJIEPINPAI,WEIMINZUZHENGGUANG
二,经营原则:
1,MINGQUESHIYEDEMUDEHEYIYI,MINGQUEQIYEDEJINGYANLINIAN
2,SHELIMINGQUEMUBIAO,BINGYUYUANGONGFENDANCONGJIHUADEPDCAXUNHUANZHIXING
3,XIONGHUAIQIANGLIEERCHIJIUDEYUANWANG
4,FUCHUBUXUNYURENHERENDENULIYOUSHENGLIETAI,8XIAOSHIZHINEIQIUSHENGCUN,8XIAOSHIZHIWAIQIUFAZHAN
5,XIAOSHOUZUIDAHUA,JINGFEIZUIXIAOHUA,SHIXIANALIMIBAJINGYINGDEGUANLIMOSHI
6,DINGJIAJIJINGYING-XINGYUNCAICHUANGXINNENGLIJIKEHUDINGWEI
7,GANGTIEBANDEJIANQIANGYIZHI-XINXIWEICHENGGONGZHIMU
8,RANQIANGYANGDEDOUZHI--JIANCHISHIXINGPKWENHUA
9,JINGYINGQIYE,LINSHIYOUYONG
10,BUDUANCHUANGXIN,JINGYIQIUJING,RIRIQIUJIN
11,BAOTONGLIXIN,CHENGSHIDAIREN(GOUTONGSIYUANZE:1,TANCHENGGOUTONG 2,ZHANGYUANFAZHAN 3,GONGYINGTIXIAN 4,JISIGUANGYI)